Here’s why SENTIENT BRANDS could send shockwaves through the potential $716.6 billion global beauty and personal care market.
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Sentient Brands Holdings Inc. new PRESS RELEASE details the launch of it’s “Oeuvre Skincare” luxury product line.
Oeuvre – “A Body of Art” – is a next-generation luxury skincare product line and lifestyle brand derived from the Company’s proprietary OE Complex: CBD + Gemstones + Bioactives. Oeuvre Skincare products contain proprietary formulations of synergistically balanced luxury ingredients, combined with the Company’s rigorous commitment to formulating ‘Clean Beauty’ products without toxins, irritants, and unnecessary additives. Oeuvre Skincare products are non-toxic, ungendered, and contain zero GMO, retinyl palmitate, petroleum, mineral oil, parabens, sulfates, or synthetic colors. Product offerings under the Oeuvre Skincare product line include:
For more information about the Company’s Oeuvre Skincare line of products, please visit:
First, we’ll look at the prestige beauty industry then take a deeper dive into the “clean beauty” market.
After being hit significantly by the global health crisis in 2020, the U.S. prestige beauty industry generated $22 billion in 2021, a 30% increase in dollar sales, versus 2020, according to The NPD Group.
“The beauty industry is unique in its ability to instill self-confidence and change the way people feel,” said Larissa Jensen, beauty industry advisor at NPD.
According to an article in the Business of Fashion, “Skin care will see the strongest performance, growing 22 percent in 2021 and a further 10 percent in 2022. By 2024, we estimate skin care will account for 34 percent of the global beauty market.” (5)
Consumers in North America are aggressively searching for natural and organic substitutes due to increasing concerns about toxic additives in skin care products and toiletries. The market for natural and organic skin care products is growing like crazy.
According to Expert Market Research, the face care market alone in North America is expected to reach a staggering $1.8 billion by 2026. (6)
The U.S. has an absolutely robust market which hit $1.5 billion in 2021 and is growing at an incredible 6.6% CAGR. (7)
The increasing awareness among consumers about the side effects of harmful substances used in cosmetics products will facilitate the natural cosmetics market
growth in Asian countries led by Japan, China, India, and South Korea. (8)
The increasing awareness among consumers about the side effects of harmful substances used in cosmetics products will facilitate the natural cosmetics market growth in Asian countries led by Japan, China, India, and South Korea. (8)
In fact, the potential growth difference for the natural cosmetics market between 2021 and 2026 is USD $56.06 billion. (8)
A perfect example is the buyout of the popular boutique brand Drunk Elephant by Shiseido for $845 million. (13) The interesting part is the brand is not against using synthetic ingredients as stated in their brand philosophy, “We never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility.” (14)
According to Euromonitor market data, Shiseido generated 52% of its beauty and personal care sales outside of Japan in 2013, compared to 56% in 2018. With that number increasing, bringing U.S.-based Drunk Elephant into the fold is sound business. (13)
Now let’s look at another big acquisition by Unilever.
Unilever reportedly spent nearly $2.3 billion to build out its prestige beauty portfolio with six acquisitions, including Dermalogica, Kate Somerville, Living Proof and Hourglass, according to Coresight Research. (13)
However in order to really reach the “prestige” audience, they purchased Tatcha for $500 million. Tatcha’s products center around rituals of the geisha, and use ingredients like rice, algae, and green tea. (15)
Prior to acquiring Tatcha in June 2019 for a reported $500 million, Unilever reportedly spent nearly $2.3 billion to build out its prestige beauty portfolio with six acquisitions, including Dermalogica, Kate Somerville, Living Proof and Hourglass, according to Coresight Research. (13)
While it’s certainly an expensive strategy, conglomerates believe it’s easier to buy and then scale an existing brand than to overhaul decades-old operations to meet clean standards and market demand.
George Furlan – CEO
George brings more than 20 years of extensive expertise in building and expanding early stage, mid-tier and global brands.
G.F. Partners his full service consulting firm provides creative, strategic and operational support to a diverse range of fashion and lifestyle companies including, Fleur du Mal, Raleigh Denim and Post Imperial.
As President NAHM, he built the organization and infrastructure and guided a successful global launch for Tommy Hilfiger. He relaunched Hugo Boss luxury division and directed it’s sales for the Americas. As director of sales and merchandising for Versace, George led sales, merchandising and marketing efforts for the USA and Canadian markets.
James Mansour – Chief Brand & Innovation Officer
James is an award-winning branding authority who works closely with Global Brands to insure success. He was instrumental in the development of many brands that have become icons in the marketplace and multi-billion-dollar business including:
Victoria’s Secret the #1 Lingerie Brand in the world & Bath and Body Works the #1 Beauty Products Specialty Retailer in the world.
He has also created award-winning work for 3M, Dupont Corian and many other Global Giants.
Mansour leads the strategy, product development and marketing of our brands across all media, providing clarity, consistency and engaging interactivity at every touch point with the customer.
Best In Class Strategy
Sentient’s leadership team has a history of success building world-class brands that exceed consumer expectations in new and exciting ways.
Our team’s hands-on, real world experience building consumer-focused global brands for iconic companies like Bath and Body Works, Hugo Boss, Victoria’s Secret, Versace – and upstarts like Fleur Du Mal is exceptional.
Sentient brings the next-level expertise needed to find the market whitespace, build and grow a portfolio of exceptional brands. Market forecasting, Product innovation resources, Operational team-building and Digital fluency – combined with the ability to arrange distribution opportunities that help drive explosive growth.
Chinese consumers love Western niche skincare products. In fact, China’s $62.8 billion beauty market is now a promised land for Western niche beauty brands, from vegan products and “clean” beauty brands to facelift alternatives. (16)
And here’s an interesting fun fact. According to a 2019 Reuter Communications survey of more than 300 consumers across Shanghai, Beijing and Guangzhou, niche beauty brands are preferred by 92 percent of male and 31 percent of female customers. (16)
The search volume of the term “Green Life” has grown 26.33% in the past 90 days in WeChat, and on lifestyle APP Xiaohongshu, there are over 460,000 articles related to “Green Life”. On Weibo, China’s equivalent of Twitter, the hashtag “Green Life” has over 719,000 interactions. (17)
This is yet another reason Oeuvre could be a serious acquisition target as Western Big Beauty looks to capture their share of the burgeoning Chinese and Asian market.
Creating shareholder value through a well-executed, research-driven business model, Sentient Brands Holdings (OTC: SNBH) has a singular objective. To develop and operate next-generation lifestyle brands with a passion for uniqueness, defined by its vision of what will become a stand-out in both today and tomorrow’s marketplace.
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Source 1: https://www.grandviewresearch.com/press-release/global-beauty-personal-care-products-market
Source 2: https://www.theguardian.com/fashion/2019/feb/04/is-clean-beauty-a-skincare-revolution-or-a-pointless-indulgence
Source 3: https://www.premiumbeautynews.com/en/u-s-prestige-beauty-sales-grew-by,19823
Source 4: https://www.statista.com/statistics/419668/dollar-sales-of-the-us-prestige-beauty-industry/
Source 5: https://www.businessoffashion.com/articles/beauty/the-state-of-fashion-2022-bof-mckinsey-beauty-global-sector-forecast/
Source 6: https://www.expertmarketresearch.com/reports/north-america-natural-and-organic-face-care-market
Source 7: https://www.grandviewresearch.com/industry-analysis/natural-skin-care-products-market
Source 8: https://tinyurl.com/mt97c26h
Source 9: https://www.prnewswire.com/news-releases/sentient-brands-holdings-inc-launches-its-oeuvre-skincare-luxury-product-line-301439823.html
Source 10: https://www.prnewswire.com/news-releases/global-cb-d-skin-care-market-size-anticipated-to-reach-3-4-billion-by-2026–with-a-cagr-of-24-80-301448736.html
Source 11: https://www.globenewswire.com/news-release/2021/08/24/2285829/0/en/CB-D-Skincare-Products-Market-Size-to-Grow-Substantially-at-29-1-CAGR-from-2021-to-2028-Report-by-Market-Research-Future-MRFR.html
Source 12: https://www.businessoffashion.com/articles/beauty/what-estee-lauders-latest-investment-says-about-its-acquisition-strategy/
Source 13: https://www.glossy.co/beauty/why-shiseido-was-the-right-choice-for-drunk-elephant/
Source 14: https://www.drunkelephant.com/pages/philosophy
Source 15: https://wwd.com/beauty-industry-news/skin-care/unilever-acquires-tatcha-in-deal-said-approaching-500m-1203163718/
Source 16: https://www.voguebusiness.com/beauty/china-niche-skincare
Source 17: https://www.linkedin.com/pulse/why-opportunity-clean-beauty-china-now-chlo%C3%A9-reuter/
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