SRx Health Enters into Definitive Agreement to Acquire EMJX to Establish Next-Generation Digital Asset Treasury Operating System and Platform Led by Eric M. Jackson
About SRx Health Solutions
SRx Health Solutions Inc. is a healthcare and wellness company with operations spanning specialty pharmacy services and premium pet health and nutrition products. The company focuses on essential healthcare delivery and consumer-driven wellness markets, positioning itself within areas supported by long-term demand trends.
Exposure to Essential Healthcare Services : Healthcare services are driven by medical necessity rather than consumer discretion, supporting structural demand across market cycles.
Focus on Specialty Pharmacy: The company operates within specialty pharmacy, a growing segment of prescription drug spending that serves patients with complex and chronic conditions.
Exposure to the Pet Health & Wellness Market: In addition to human healthcare services, SRx Health Solutions participates in the pet health and wellness space, supported by long-term trends in pet ownership and increased spending on companion animal care.
Small-Cap Company with Re-Rating Potential: As a small-cap healthcare services company, SRXH offers investors the ability to monitor execution, visibility, and strategic progress that could influence valuation over time.
Corporate Transformation & Strategic Refocus: The rebrand to SRx Health Solutions reflects a strategic reset and clearer alignment around healthcare services, a phase that often draws renewed investor attention.
Integrated Healthcare Services Platform Designed for Scalable Growth
SRx Health Solutions positions itself as an integrated healthcare services provider with a focus on specialty pharmacy and patient-centric solutions. This means the company operates at the intersection of healthcare delivery, pharmacy services, and wellness. Areas that continue to see sustained demand and structural growth. By participating across multiple segments of the healthcare ecosystem, SRx Health Solutions has the opportunity to serve patients, providers, and partners through a diversified services platform rather than a single, isolated offering. This multi-segment approach may support broader relevance within the healthcare value chain.




Operationally, the company’s platform is designed to support scalability and strategic flexibility, enabling it to adapt its focus as market conditions evolve. By emphasizing targeted segments, streamlined operations, and partnerships across distribution channels, SRx Health Solutions aims to balance diversification with operational discipline.




SRx Health Solutions’ continuing operations are now focused on its premium pet health and wellness business, primarily under the Halo brand, selling more than 100 products—including kibble, canned food, freeze-dried raw food, treats, and supplements for dogs and cats.
The company’s pet products portfolio is positioned within the premium and super-premium pet nutrition segment, where consumers increasingly prioritize ingredient quality, transparency, and functional benefits. By focusing on formulations that emphasize natural ingredients and wellness-oriented nutrition, SRx Health Solutions targets pet owners who view pets as family members and are willing to invest in higher-quality food and supplements. This positioning aligns the pet products business with long-term shifts toward premiumization and health-focused consumption within the pet care market.
Michael Young - Board of Directors
Michael Young is a member of the Board of Directors at SRx Health Solutions. Prior to SRx, Michael served as Chairman of Better Choice Company, which subsequently merged with SRx. Additionally, Michael is the founding partner of Cottingham Capital. Michael has extensive senior level executive management and trading experience in the Canadian and U.S. capital markets. Throughout his career in finance and banking, he has built a strong network of Canadian, American, and international investors. Prior to moving to Nashville, he was Managing Director and Co-Head of Trading for a Canadian Investment Bank. Michael also sat on the board of ICC Labs, which was recently acquired for C$290 million by Aurora.
Adesh A. Vora - Founder & Chief Executive Officer
Adesh Vora is the Founder and Chief Executive Officer of SRx Health Solutions. He brings over 24 years of pharmacy and healthcare experience t o SRx and provides the Company with both a deep knowledge of and passion for the Canadian healthcare system. Prior to his role as Executive Chairman, Adesh served as the Company’s President and Chief Executive Officer for over a decade. Since SRx’s inception in 2013, Adesh has successfully grown the Company from just one specialty pharmacy into a national, comprehensive healthcare service provider. Adesh holds a Doctor of Pharmacy degree from the University of Illinois.
Kent Cunningham - President
Kent Cunningham is the President of SRx Health Solutions. He is a consumer-centric brand builder and business leader with 25 years of experience across a range of categories spanning global multinationals to private equity backed businesses. He has a consistent record of delivering profitable growth and developing successful strategies to create long- term value. Prior to SRx, Kent served as the Chief Executive Officer of Better Choice Company from 2023 until the Company’s merger with SRx in 2025. Previously, Kent helped lead the successful turnaround and sale of The Bountiful Co, a KKR backed asset, to Nestle Health for $5.75B.
Nina Martinez - Chief Financial Officer
Nina Martinez is the Chief Financial Officer of SRx. Nina is a dynamic and accomplished finance professional with a forward-thinking and innovative approach to driving financial performance and profitable organizational growth. Nina brings a wealth of expertise in strategic financial planning and leading public companies through transformative growth stages, from IPOs and M&As, to restructurings and recapitalizations. Prior to SRx, Nina served as the Chief Financial Officer of Better Choice Company from 2023 until the Company’s merger with SRx. Previously, Nina spent eight years in PwC’s Assurance practice auditing publicly-traded CPG and retail clients.
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