Next-Generation Wholesale Distribution
GPO Plus Inc. (OTC: GPOX) is a technology-driven wholesale distributor delivering high-demand consumer goods directly to convenience stores and gas stations via a Direct-Store-Delivery (DSD) model — bypassing intermediaries to drive faster turns, higher margins, and stronger retailer relationships.
About GPO Plus, Inc.
GPO Plus, Inc. (OTC: GPOX) is a technology-driven wholesale distribution and product development company focused on delivering high-demand consumer goods directly to convenience stores and gas stations. Operating a Direct-Store-Delivery (DSD) model, GPOX bypasses traditional intermediaries to work directly with retailers — enabling faster inventory turnover, improved margins, and stronger retail relationships. The company combines direct-to-store logistics, AI-driven product analytics, owned brands, and a hub-and-spoke distribution infrastructure to capture high-margin shelf space in the fragmented U.S. convenience retail market.
GPO PLUS, INC. (OTC: GPOX)
Direct-Store-Delivery (DSD) Model
GPOX operates a Direct-Store-Delivery model, making weekly direct deliveries to convenience stores and gas stations across its network. By bypassing traditional wholesalers and distributors, GPOX works directly with retailers to place fast-moving consumer goods straight to the shelf.
This model enables faster inventory replenishment, stronger retailer relationships, and greater control over product assortment — giving GPOX a meaningful competitive edge in the highly fragmented convenience retail channel.
The DSD approach allows GPOX to collect real-time sell-through data at the store level, informing smarter product decisions and enabling the company's technology layer to continuously optimize assortment.
Key operational capabilities include:
• Weekly direct delivery to 575+ active retail locations
• 6 distribution hubs supporting regional expansion
• 127+ SKUs across high-velocity product categories
• Real-time store-level sell-through data collection
Through this model, GPOX seeks to strengthen retailer loyalty, improve margins, and accelerate store penetration across its growing footprint.
Technology-Driven Distribution: Smarter Performance
GPOX's technology strategy focuses on using data and AI-driven tools to optimize every layer of its distribution operation. The company's proprietary MSRP+ platform and internal analytics tools are designed to support smarter product selection, inventory management, and operational decision-making across its retail network. Rather than relying on static purchasing patterns, GPOX leverages dynamic data inputs to continuously refine how products are selected, priced, and placed at the store level.
By combining direct store access with advanced analytics, GPOX aims to build a scalable, data-informed distribution platform capable of generating sustainable long-term growth. This integration of physical distribution with a technology backbone positions GPOX not just as a logistics provider, but as a strategic retail partner equipped to drive measurable performance outcomes.
This strategy focuses on capturing the 15–20% of in-store sales that product mix, merchandising, and distribution speed directly influence — the highest-impact segment of the convenience retail market. By concentrating resources on this critical window of influence, GPOX is building a platform designed to deliver consistent, repeatable gains across every location in its network.
Business Model Overview
Distribution (Core Revenue Driver)
GPOX delivers directly to convenience stores and gas stations on a weekly basis, focusing on fast-moving consumer goods (FMCG). With 575+ active retail locations and 6 distribution hubs, the company is building a scalable logistics network across its target markets. This direct-to-retail approach allows GPOX to capture margin that would otherwise be absorbed by intermediaries, while maintaining the supply chain agility needed to respond quickly to demand shifts.
Product Development (Margin Expansion)
GPOX curates high-velocity third-party products and develops in-house proprietary brands to fill demand gaps and improve margins. By owning product IP, the company reduces reliance on external suppliers and increases its control over pricing and shelf placement. As the proprietary brand portfolio grows, GPOX gains additional leverage in retailer negotiations and creates differentiated product offerings that competitors cannot easily replicate.
Technology Layer (Scalability Lever)
GPOX's technology tools — including the MSRP+ platform — provide AI-driven analytics and inventory optimization across its retail network. These tools are designed to scale multi-location retail operations and support more informed decisions on product mix, replenishment, and assortment strategy. As GPOX expands its store count and geographic reach, the technology layer becomes the connective tissue that keeps operations consistent, efficient, and data-driven across every market it serves.
Financials
GPOX is demonstrating real revenue traction, growing nine-month sales 12% year-over-year to $4,074,173 while gross profit expanded an impressive 28% to $1,068,869 — a clear signal that the company's DSD model is improving unit economics as it scales. A minor 2% dip in quarterly revenue to $1,202,893 was tied to temporary inventory availability constraints, not demand weakness, underscoring the opportunity ahead as supply chain execution continues to improve.
The "White Glove" DSD rollout represents a pivotal strategic inflection point. With Mini Hubs now active and a Regional Distribution Hub anchored in Lubbock, Texas, GPOX is building toward a target of 1,000 to 1,500 specialty retail locations — including gas stations, smoke shops, vape shops, and liquor stores. This expanded retail footprint, paired with flagship brands "The Feel-Good Shop+" and "Mr. Vapor," positions the company to accelerate revenue as distribution density grows.
Key Financial Highlights (Q3 FY2026, period ended January 31, 2026)
• Nine-month revenue: $4,074,173 (up 12% YoY)
• Nine-month gross profit: $1,068,869 (up 28% YoY)
• Three-month revenue: $1,202,893
• Three-month net loss: $(748,137) | Nine-month net loss: $(2,023,687)
• Cash on hand: $17,897 | Working capital deficit: $(6,507,982)
• Cumulative net loss since inception: $45,799,053
While the company is in a heavy investment phase — with operating expenses rising in line with its distribution buildout — management is actively pursuing additional capital to support the next stage of growth. The path forward is anchored in a scalable DSD model that has already proven its ability to drive gross margin expansion, and as inventory management and retail coverage improve, GPOX is well-positioned to convert its growing distribution footprint into accelerating top-line results.
Identifying The Opportunity
KEY LEVELS
Key Level #1: $0.0689 (+17.22%)
Key Level #2: $0.1226 (+108.68%)
Key Level #3: $0.1750 (+193.55%)
Support: $0.0539
Introducing the Management Team of GPO Plus
(OTC: GPOX)
Brett H. Pojunis
CEO and Board Member since 2020
Brett H. Pojunis is a seasoned entrepreneur, capital markets veteran, and public company executive with a diverse background spanning finance, technology, politics, and military service. He has served as Chairman of the Board and CEO of GPO Plus, Inc. since May 5, 2020, bringing entrepreneurial leadership and strategic vision to the company's growth as a technology-driven wholesale distributor.
Mr. Pojunis has been active in public and private capital markets since 1999, advising startups and publicly traded companies across technology, agriculture, and other sectors. He has served on the board of a publicly traded agriculture company with operations in Las Vegas and a 33,600-acre farm in Argentina, reflecting his experience navigating complex, multi-market business environments.
From 2002 to 2009, Mr. Pojunis was a pioneer in the integration of social media with live events, producing over 700 nightlife and entertainment events across Las Vegas and the United States — demonstrating an early and forward-thinking understanding of digital engagement and brand-building.
A prominent figure in national politics, Mr. Pojunis served three terms on the Libertarian National Committee and two terms as Chairman of the Libertarian Party of Nevada. He held a senior staff role in the 2016 Johnson/Weld Presidential campaign and produced more than 150 political events, including a presidential debate hosted by Penn Jillette.
Mr. Pojunis is a U.S. Army veteran, having trained as a Civil Affairs Specialist and Combat Engineer. He is a two-time recipient of the Outstanding American Award.
He studied Environmental Liberal Arts at Green Mountain College and Entrepreneurship at the Simon School of Business at the University of Rochester, with additional coursework at the Rochester Institute of Technology (RIT).
Wayne Smeal
COO and Board Member since 2022
Wayne Smeal, a seasoned business executive with over 30 years of experience, has built a career spanning both Fortune 500 corporations and privately owned companies across multiple industries.
Mr. Smeal began his career working with major corporations including McKesson, ConAgra, and Kellogg's, where he developed a strong foundation in large-scale operations and corporate management. He later transitioned into entrepreneurship, where he focused on owning, operating, and scaling businesses in sectors such as health, beauty, nutrition, hemp, real estate, and franchising.
Mr. Smeal is best known as the founder of Executive Tan, where he developed a scalable franchise model that expanded from a single location in 1991 to over 200 locations. Under his leadership, the company generated more than $20 million in annual revenue, employed over 600 individuals, and became the largest indoor tanning company in the United States and the third largest globally by 2002. His success earned him recognition as an Ernst & Young Entrepreneur of the Year and features in major business publications, including Success Magazine and Entrepreneur Magazine. He later successfully exited the business.
In addition to his franchising success, Mr. Smeal played a key role in the growth of a CBD-focused company, where he restructured operations, rebuilt sales and marketing teams, and launched more than 50 products across all 50 U.S. states and seven international markets. He also established multiple divisions, including private label, white label, bulk sales, raw materials, and retail distribution.
Mr. Smeal brings extensive experience in scaling businesses, developing management teams, executing national and international expansion strategies, and driving product and revenue growth across emerging industries.
Laurence Ruhe
Chief Financial Officer
Laurence Ruhe is a seasoned financial executive with more than three decades of experience in capital markets, corporate finance, and operational leadership across both publicly traded and private companies.
Mr. Ruhe brings over 34 years of financial and business experience, having held senior roles at major organizations including Wells Fargo, Deutsche Bank, Konami Gaming, Progressive Gaming, and BMM International. Throughout his career, he has worked with multinational enterprises operating across multiple countries and currencies, gaining extensive international business experience.
Mr. Ruhe is recognized for his ability to drive strong financial and operational performance while maintaining compliance within public company environments. He has a proven track record of implementing rigorous financial controls, overseeing corporate finance functions, and ensuring accurate and timely regulatory reporting, including SEC filings.
In his role as Chief Financial Officer, Mr. Ruhe is responsible for leading the company's financial strategy and overseeing all financial operations, including accounting, internal and external reporting, and financial statement preparation. He also plays a key role in supporting the company's growth initiatives by managing financial due diligence and providing oversight for potential acquisitions.
Mr. Ruhe brings deep expertise in financial strategy, compliance, and corporate governance, positioning him to support scalable growth and enhance long-term shareholder value.
Mary Moxely
Chief Of Staff
Mary Moxely is a highly skilled, detail-oriented executive administrator with a rich and diverse background spanning financial services, operations management, and entrepreneurship. As Chief of Staff at GPO Plus, she brings a rare combination of institutional expertise and startup agility, having previously held roles at major financial institutions including TD Bank, BMO, and Deloitte, where she developed deep proficiency in lending, investments, underwriting, and compliance. Her experience as a business owner gives her a firsthand understanding of the unique challenges that growth-stage companies face, making her an invaluable partner to the executive team.
Throughout her career, Ms. Moxely has built a reputation for refining operations, auditing systems, and ensuring compliance with both state and federal regulations. She is a passionate advocate for one-touch office streamlining — optimizing workflows and administrative processes so that the broader team can focus on higher-value work. Her core skill set spans office management, operations, customer service, accounting, banking, auditing, and compliance, and she is widely recognized for her exceptional problem-solving abilities, discretion, and capacity to anticipate executive needs before they arise.
Outside of her professional life, Ms. Moxely is a dedicated weightlifting enthusiast, an accomplished piano player, and an avid language learner with a genuine interest in connecting with people from diverse backgrounds. She is deeply committed to animal welfare, regularly fostering animals from multiple shelters — a reflection of the same care, dedication, and attention she brings to every aspect of her work.
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Sources
- https://gpoplus.com/
- https://gpoplus.com/overview/
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